Dopamine & The Two Selves: Choosing Between Quick Fixes & Lasting Success
The key to discipline, wealth, and deep work is learning to control your brain’s reward system.
What if I told you that the difference between success and failure—between building wealth and staying broke, between mastery and mediocrity—comes down to one chemical in your brain?
That chemical is dopamine.
Dopamine is a neurotransmitter that plays a critical role in motivation, learning, pleasure, and goal-directed behavior. It’s often called the “reward molecule,” but its function is deeper than just pleasure—it’s responsible for the pursuit of rewards.
When managed correctly, dopamine can be your greatest asset, fueling ambition, discipline, and long-term success. But when hijacked, it traps you in a cycle of instant gratification, making it harder to focus, think long-term, or delay rewards for greater success.
This is where the battle between the Two Selves begins.
One self chases quick dopamine fixes—social media, junk food, impulsive spending, binge-watching, distractions.
The other self pursues long-term dopamine rewards—wealth-building, health, deep work, and mastery.
One self is impulsive. The other self is unstoppable.
The question is: Which self are you feeding?
The Neuroscience of Dopamine: How It Shapes Your Behavior
Dopamine is not just about pleasure—it plays a crucial role in learning, habit formation, and risk assessment.Understanding how dopamine functions biologically gives you an edge in rewiring your brain for success.
1. Dopamine & the Anticipation of Reward
Dopamine isn’t released after you achieve something—it’s released in anticipation of a reward.
This means your brain gets a dopamine spike when you set a goal, take action, or expect a pleasurable outcome.
This is why distractions like social media are so powerful—your brain anticipates novelty and engagement, releasing dopamine before you even open the app.
2. Dopamine & the Habit Loop
Dopamine reinforces habits by associating behaviors with rewards.
Cue → Action → Reward → Reinforcement.
Example: You hear a notification (cue), check your phone (action), see a message (reward), and reinforce the habit.
The more often you repeat this cycle, the stronger the neural pathways become.
To change your habits, you must break the loop and redirect dopamine toward high-value rewards (wealth-building, deep work, self-improvement).
3. Dopamine & Long-Term Success
High achievers don’t chase instant gratification—they learn to harness dopamine for sustained motivation.
Every time you delay gratification, your brain rewires itself to crave long-term success instead of quick fixes.
Now that you understand how dopamine drives your decisions, let’s examine how modern life manipulates it.
The Dopamine Trap: Why We Chase Quick Fixes
Modern society is engineered to exploit your dopamine system—hijacking it with short-term rewards that rewire your brain for distraction.
Think about it:
Social media delivers dopamine spikes with every like, comment, and notification.
Fast food is scientifically designed to maximize taste and trigger a pleasure response.
Binge-watching keeps you hooked by releasing dopamine in anticipation of the next episode.
Impulse spending gives a short-lived dopamine rush, then leaves you empty.
Illicit drugs and substance abuse hijack the brain’s dopamine system, creating artificial, unsustainable highsthat lead to dependence and long-term depletion.
What’s even more dangerous? Many people think they’re in control just because they avoid extreme dopamine traps like drugs and gambling.
But the real silent dopamine traps—mindless scrolling, passive entertainment, sugar consumption—slowly weaken your ability to focus, delay gratification, and achieve high-value goals.
How The Sauna Rewires Dopamine for Success
While many artificial dopamine triggers hijack and deplete the brain’s reward system, the sauna provides a sustainable, science-backed way to enhance dopamine naturally.
Acute Effects: The Immediate Dopamine Boost
Heat Stress Triggers Dopamine Release
Exposure to high temperatures (180°F–200°F) induces mild stress, causing the brain to release dopamine, norepinephrine, and endorphins as part of the body's adaptation process.
This results in an immediate mood boost, increased energy, and a sense of well-being.
Dopamine Increase by 40-100%
Research shows that sauna use can increase dopamine levels by 40–100%, similar to the effects of intense exercise or cold exposure.
Unlike drugs that cause an artificial and damaging surge, the sauna naturally boosts dopamine in a regulated, sustainable way.
Enhanced Focus & Motivation Post-Sauna
The dopamine boost after a sauna session improves mental clarity, focus, and motivation.
Many high performers use the sauna as a tool for deep work and productivity enhancement.
Chronic Effects: Long-Term Benefits for The Dopamine System
Increased Dopamine Receptor Sensitivity
Unlike stimulants that overload and damage dopamine receptors, sauna use enhances receptor sensitivity.
Over time, your brain becomes more efficient at utilizing dopamine, making everyday activities (reading, working, exercising) feel more rewarding.
Supports Neuroplasticity & Cognitive Function
Heat exposure stimulates Brain-Derived Neurotrophic Factor (BDNF), a protein that enhances dopamine signaling, learning, and memory formation.
This leads to stronger neural pathways, making it easier to build habits and sustain motivation.
Helps Combat Dopamine Deficiency & Burnout
Sauna use restores dopamine balance by reducing cortisol (stress hormone) and promoting deep relaxation.
Potential Role in Addiction Recovery
Emerging research suggests sauna therapy may help individuals recovering from dopamine-related addictions (drug abuse, social media overuse, gambling).
The controlled dopamine boost acts as a natural alternative to artificial highs while supporting receptor repair.
Sauna vs. Dopamine Hijackers: Why It’s Different
Unlike drugs that deplete dopamine over time, sauna use increases dopamine sustainably.
No crash, no withdrawal, no negative rewiring of the brain’s reward system.
Promotes natural adaptation and resilience, rather than dependency.
Key Takeaways: Sauna & Dopamine Optimization
✔ Boosts dopamine levels by 40-100% naturally
✔ Increases dopamine receptor sensitivity, making everyday rewards more satisfying
✔ Enhances neuroplasticity and cognitive function
✔ Reduces stress and prevents dopamine burnout
✔ May support addiction recovery and help reset the brain’s reward system
Final Thoughts
Dopamine is the currency of motivation and success, but how you choose to spend itdetermines the trajectory of your life.
The modern world is engineered to hijack your dopamine, keeping you distracted, impulsive, and stuck in cycles of instant gratification.
But when you take control of your dopamine system, you unlock the ability to focus deeply, build wealth, master skills, and create a life of purpose.
You have two choices:
Let dopamine control you. Chase fleeting highs, burn out your motivation, and struggle to find lasting fulfillment.
Take control of dopamine. Use it as a tool to reinforce discipline, ambition, and long-term rewards.
The truth is simple:
Wisdom rewards you with abundance. Fake thrills steal your future.
Your brain will rewire itself according to the habits you cultivate.
Every time you choose to delay gratification, engage in deep work, or prioritize high-value dopamine sources like the sauna, exercise, and goal achievement, you strengthen your ability to succeed.
Success isn’t about denying pleasure—it’s about earning it.
By shifting dopamine away from distractions and directing it toward meaningful pursuits, you align your brain with the path to lasting success, financial independence, and mastery.
Your next move?
✔ Identify one dopamine trap you’ll reduce this week.
✔ Choose one high-value dopamine habit to build.
✔ Stay consistent and allow your brain to adapt to the new, unstoppable you.
The greatest rewards in life belong to those who can harness dopamine instead of being controlled by it. The choice is yours—will you be the impulsive self or the unstoppable self?
Thank you for reading this article.
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MEDICAL DISCLAIMER
This content is for informational and educational purposes only. It is not intended to provide medical advice or to take the place of such advice or treatment from a personal physician. All readers/viewers of this content are advised to consult their doctors or qualified health professionals regarding specific health questions. All viewers of this content, especially those taking prescription or over-the-counter medications, should consult their physicians before beginning any nutrition, supplement or lifestyle program.
Thanks for the great info… I’m going to work some of these into my March goals! Another great benefit from doing a sauna also! Cheers!
Loved this one Jess! All great things take time and success is no different! In a society filled with instant gratification this was a refreshing read 💪🏻😊